Traditional Poultry in the World

The consumption boom in emerging countries

Changes in consumption of animal proteins are often synonymous with development across the population of a country or region of the globe. In recent decades, poultry meat is the animal protein which has made ​​the most progress in terms of volumes consumed. Between 2000 and 2010, in South America, the average consumption of chicken increased by an average of 0.5 kg per capita per year.

Today, 86 billion chickens are consumed worldwide. The increase is estimated at 3% per year (source: Assessment of the production areas of broilers, General Council of Food, Agriculture and Rural Areas, March 2012).

Coexistence of new consumption patterns and traditional agriculture

Consumption patterns have also changed dramatically, from live chicken sold on many markets to PAC chickens (ready to cook) and now products made from poultry (cuts, ready to eat meals and poultry cold cuts).

This development is mainly due to the emergence of a poultry sector industry in emerging markets, in countries where purchasing power of consumers is rising rapidly, copying the development of industrialized countries after WW2.

Meanwhile, there are traditional colored poultry lines produced worldwide or alternatives to the production of standardized chickens. These channels are derived from traditional agriculture, food production agriculture: a family, a little plot of land for cereals and vegetables, domestic animals, backyard hens which consume mainly food waste and which are raised for the production of eggs or for meat, etc. This family model is still present in most countries of the South American, African and Asian continents.

A quality production chain for authentic tasting meat

Consumers of these new economic powers use increasingly organized distribution networks (GMS) and are looking for poultry products in which they find the qualities of traditional home raised poultry.

Thus, they gradually orient demand towards products farther from standardized chickens and closer to backyard chickens, both adapted in terms of price and in terms of quality, while incorporating the constraints of the industrial model (conformity, uniformity, yield) yet inspired by the culture of traditional poultry, creating chains producing chickens with superior organoleptic qualities.

Updated 12/10/2014

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