Welfare of broilers during breeding

An inherent principle in the SASSO model

Pioneers of Label Rouge poultry envisioned a low density farming system, with access to outdoor runs and a diet rich in local cereals.

It is with this same goal they created the SASSO in 1978, to develop strains to meet the expectations of Label Rouge specifications, in terms of slow growth, hardiness (adapted to open air breeding) and typicality (plumage color and meat quality).

Since then, the industrial production patterns have evolved towards higher technical and economic performance to better meet the needs of consumers and the industry: value, taste requirements, health requirements.

In the early 2000s in Europe, the collective awareness of society forced the legislature to propose a framework for monitoring the welfare of broilers during rearing.

Label Rouge chickens meet a specific context, that of the farmer rearing in the open, where the slow-growing poultry livestock consume grains in large quantities, has access to open pasture as soon as their plumage permits. In this type of breeding, the interaction between the environment and the animal is paramount. This is what makes the originality of our livestock rearing model and our birds, and which distinguishes our products from others in terms of taste and thus promotes consumer recognition.

Updated 05/09/2014

SASSO, more than colour...